Explore

The App Analytics Explore page helps you easily analyze your app’s performance using 20+ KPIs.

Drill down on a specific user segment using filters, compare and correlate between two KPIs, and break down data to get actionable insights.

Note:

Revenue is reported in USD
Time is reported in UTC

Step 1: Access App Analytics

Log into your ironSource account. From the left menu bar, navigate to App Analytics and select Explore.

Step 2: Configure your report

Metrics

Select one of the following built-in KPIs:

DAU
New users (count)
New users (%)
Retention(%)
Retention(count)
Playtime
Sessions (count)
Session length
ARPDAU
ARPPU
Revenue
Ad revenue
IAP revenue
Transactions
Average purchase (USD)
Converted users
Conversion rate
Impressions
Impressions per user
Level attempts
Level completions
Level failures
Wins (%)

Learn more about these metrics here.

Choose from three data visualizations: line graph, bar graph, and area graph.

Dimensions

Select the dimension you’d like to compare to the metric you selected. You’ll see it on the horizontal axis of the graph:

Country
Platform
Manufacturer
Application
Device model
OS version
App version
Paying users
Retained user
Consent status
Age
Gender
Login method
Ad unit
App version (only available when one app is selected)

Filters

Choose one or more of the following filters to analyze a granular segment of your users:

Application
Country
Platform
Manufacturer
Device model
OS version
App version
Paying users
Retained user
Consent status
Age
Genger
Login method
Ad unit
App version (only available when a single app is selected)

View data from a specific time frame using one of the preset date ranges, or by selecting custom dates. The Explore page supports data up to 180 days back.

Breakdowns

Choose from the following breakdowns to analyze your data with additional detail:

Platform
Country
OS version
Device model
Manufacturer
Application
Paying users
Consent status
Retained users
Age
Gender
Login method
Ad unit
App version (only available when a single app is selected)

Learn more about these breakdowns here.

Step 3: Compare 2 metrics

The Explore page’s “Compare to” feature lets you instantly compare 2 different metrics, so you can see how they impact each other and identify performance trends.

Once you select a metric to compare, a second graph will appear. The same report configuration is automatically applied to both reports, including any breakdowns and filters.

Hover on each graph to see the original metric, comparison metric, and breakdowns for each dimension.