Terminology, metrics, and dimensions
Note:
Metrics
| Metric | Description |
| Daily active users | Users who visit your app per day |
| New users | Users who visit your app for the first time |
| New users (%) | Percentage of users who use your app for the first time per day |
| Retention (%) | Percentage of users who return to your app |
| Retention (Count) | Number of users who return to your app |
| Playtime | Time users spend in your app per user |
| Sessions | Total number of sessions made by all users |
| Session length | Time users spend in your app per session |
| ARPDAU | Revenue from ads and in-app purchases per active user |
| ARPPU | Revenue from ads and in-app purchases per paying user |
| Revenue | Revenue from ads and in-app purchases |
| Ad revenue | Expected revenue from ads |
| IAP Revenue | Revenue from in-app purchases |
| Transactions | Number of in-app purchases made by users |
| Average purchase (USD) | Average revenue from in-app purchases per transaction |
| Converted users | Number of users who made their 1st purchase |
| Conversion Rate | Percentage of users out of active users, who made their first purchase |
| Impressions | Number of ads viewed by all users |
| Average impressions per user | Number of ads viewed divided by DAU |
| Level attempts | Number of levels users started |
| Level completions | Number of levels users completed |
| Level failures | Number of levels users failed |
| Wins (%) | Number of levels users completed, divided by number of levels users attempted |
| Paying users | Average number of users who made a purchase |
| Engagement rate | Percentage of users who engaged with in-app ads or made a purchase per day |
| Impressions per engaged user | Impressions per engaged user |
Dimensions
| Dimension | Description |
| Country | The country where the user is located during the session |
| Platform | The mobile phone platform that was used during the session |
| Manufacturer | The device manufacturer the user used during the session |
| Device model | The model of the device that the user used during the session |
| OS version | The OS version of the device the user used during the session |
| App version | The version of the app that was installed on the user’s device during the session |
| Paying users | Users who made a purchase in the last 7 days |
| Retained user | Users who installed the app (or opened the app with App Analytics for the first time) before the current day of the session |
| Consent status | The data sharing consent status of the user during the session |
| Age | The age of the user during the session |
| Gender | The gender of the user during the session |
| Login Method | The login method the user used during the session |
| Ad unit | The ad unit the user watched (may be multiple) |
This list represent the user properties, that allows you to slice and dice your user’s data by applying filters, changing graph’s dimension and breaking the data accordingly
