Interstitial ad

An interstitial ad is a full-screen static, video or interactive (playable) ad unit that offers users the option to exit and skip. They engage users with rich content at natural pauses in the app’s flow, ensuring minimum disruption to user experience while maximizing user engagement and revenue. 

This is what an interstitial ad looks like:

ironSource interstitial ad

Benefits of interstitial ads

  • Engaging content
    • Full-screen size
    • Media content can be static, video or interactive
  • Rewardable 
    • Users who view the ads can receive in-app currency
  • Positive UX
    • Placement in natural transition points improves the overall user experience
  • High eCPM benchmarks
    • With the right implementation, playable and video interstitials can reach $10-20 eCPMs in tier 1 countries
    • Average eCPM = $4-6

Learn how to set up an interstitial ad.