Offerwall special promotion
Offerwall special promotions are a proven way to increase engagement, retention, and overall revenue for app developers. You can set an ironSource offerwall promotion from 1.5x to 10x the standard rewards offered to your users, for a limited time period.
What it looks like
Your special promotion offerwall will look something like this:
Benefits of running a special promotion
By offering increased value rewards, you give your users additional incentives to engage with the offerwall and complete offerwall tasks. This in turn improves user engagement and offer completion rates, leading to higher ad revenue and growth in IAP (since users get a taste of in-game boosts).
In addition, when you let your account manager know that you’re planning a special promotion, this information will be shared with offerwall advertisers to encourage them to bid higher for your traffic.
How to set up a special promotion
You can set up a special promotion on your offerwall in a matter of minutes. Here’s how:
- Go to your ad units and placements, then select Offerwall
- Click on Activate special promotion
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3. Select the reward multiplier (1.5-10x)
4. Set the start date, time and duration
We recommend scheduling your multi credit promotions to coincide with the holidays in the USA.
2024 special promotions
Dates | Special promotion | Region |
December 30 – January 2 | New Year’s | All |
January 6 – 8 | Coming of Age | Japan |
January 13 – 15 | Martin Luther King Day | US |
January 26 – 28 | Mid-Winter Booster | All |
February 9 – 11 | Seollal (Lunar New Year) | Korea |
February 10 – 14 | Superbowl Weekend (US only) + Valentine’s Day | All |
February 19 – 20 | President’s Day | US |
March 1 -3 | Independence Movement Day | Korea |
March 15 – 17 | St. Patrick’s Day | All |
March 29 – April 2 | Easter Weekend | All |
April 19 -22 | Earth Day | All |
April 29 – May 5 | Golden Week | Japan |
May 3 – 5 | Children’s Day | Korea |
May 10 -12 | Mother’s Day | All |
May 24 – 27 | Memorial Day weekend | US |
June 6 -9 | Memorial Day | Korea |
June 14 -16 | Father’s day | US |
July 4 -7 | Independence Day weekend | US |
July 19 – 21 | Mid-summer weekend | All |
August 9 -11 | Summer Booster | All |
August 10 – 15 | Summer Booster/Obon | Japan |
August 30 – September 3 | Labor Day weekend | US |
September 13 – 18 | Chuseok (Thanks Giving) | Korea |
September 20 – 22 | Start of autumn weekend | All |
September 20 – 23 | Silver Week | Japan |
October 3 – 4 | National Foundation Day/Gaecheonjeol | Korea |
October 11 – 14 | Columbus Day/Indigenous Peoples Day | US |
October 31 – November 3 | Halloween | All |
November 9 – 11 | Veterans Day | US |
November 28 – December 2 | Thanksgiving/Black Friday & Cyber Monday | All |
December 24 – 26 | Christmas | All |
December 30 – January 2 | New Years | All |