Report Generator

Use the Report Generator to create customized data reports that analyze and track monetization performance across your apps. With this tool, you can filter and group data, select key metrics, export results, schedule recurring email reports, and manage existing reports. 

Common use cases:

• Identify performance trends across different apps, countries, or ad units
• Track key metrics such as revenue, impressions, and daily average users (DAU) over time
• Share tailored reports with team members or stakeholders on a regular basis

Navigate to the Report Generator

You can build and modify reports directly within the report generator interface. To access the report generator, go to the LevelPlay left navigation bar, then select Reports > Report Generator. 

Configure your report

Use the controls at the top of the screen to customize your report.

Select filters 

Apply filters to define the scope of your report. You can manually select a date range or choose from preset options, such as Last 7 days or This month. Select from the following filters:

• Platform
• Ad format
• Ad unit
• Ad network
• App
• Country

Select breakdowns

View Breakdowns on the right side of the report. Use these to group your data by using the following filters:

• Date
• App
• Country
• Ad format
• Ad Unit
• Ad network
• Platform
• Mediation group
• Test group
• Placement
• Instance
• Segment
• IDFA
• OS version
• SDK version
• App version 
• GAID
• ATT*

* ATT status breakdowns enable you to analyze the impact of ATT permissions on your performance. This is relevant only for iOS apps and is available with ironSource SDK 7.1.0+

ATT status is broken down into four values:

0 – notDetermined: The value that is returned if a user has not yet received a request to authorize access to app-related data that can be used for tracking the user or the device.

1 – restricted: The value that is returned if authorization to access app-related data that can be used for tracking the user or the device is restricted.

2 – denied: The value that is returned if the user denies authorization to access app-related data that can be used for tracking the user or the device.

3 – authorized: The value that is returned if the user authorizes access to app-related data that can be used for tracking the user or the device.

Select metrics 

Note: You can add up to eight metric data points to display in your report. Any selected metric is added to the table and you can use the drag and drop functionality to change the order of the metrics.

Note: When using DAU-based metrics (such as DAU or Impressions per DAU) without selecting Break by Date, the system uses an approximated DAU average.             

Save reports

To save a configured report, complete the following steps:

1. Select Save in the top-right corner of the page.
2. Name your report.

Saved reports are accessible from the Saved reports dropdown in the top-right corner. Use the dropdown to perform the following actions:

• View a list of saved reports
• Search for a specific report
• Open any saved report to view its latest data by using saved filters and breakdowns

You can also view and manage all reports by selecting Manage Reports at the bottom of the drop-down menu.

Manage reports

To view and manage all previously saved reports, complete the following steps:

1. Select the Report name dropdown at the top of the Report Generator page.
2. Select Manage Reports at the bottom of the list.

From the Manage Reports window, you can perform the following actions:

• View a complete list of all saved reports
• Edit report configurations, including filters, metrics, and scheduling settings
• Delete reports as needed
• Identify the frequency and emails of each report 

Export your data

To export report data as a CSV file, select Export in the top-right corner. The file downloads automatically using your current filters and breakdowns.

Note: Export is limited to 100k rows.

Schedule reports

Use the More menu in the top-right corner to schedule, rename, or edit your reports.

You can only schedule reports that have a relative date (without a fixed date).

To schedule a report, complete the following steps:

1. Select Rename/Schedule.
2. Select how often to generate the report:
   • Do not schedule (no email sent)
   • Daily
   • Weekly
   • Monthly
3. Enter the email addresses of the recipients to send the report automatically to at the selected frequency.

Other Report Actions

Save As: Create a new report based on the current configuration.

Set as default: Mark the report as your personal default view.

Delete: Permanently remove the report and all related data

Access and Permissions

Access to the Report Generator is based on user roles within your company:

Note: Saved reports are visible to all users in your organization. However, users only see data for apps they have permission to access.

Report limits:

The report generator enforces the following limits:

• Maximum time ranges:
  • Daily: up to 3 months
  • Weekly: up to 6 months
  • Monthly: up to 2 years