Introducing dynamic segmentation

Dynamic segmentation instantly updates your ad strategy when users switch segments while using your app. So, your waterfall, capping and pacing, and rewards now customize based on real-time user behavior.

This gives you more control over your app experience while driving higher engagement and revenue.

Use dynamic segmentation to:

  • Tailor the waterfall for different locations in your app
  • Decide where to show playables, videos, or static ads
  • Create a bidding-only waterfall where you need the fastest loading
  • Limit the ads users see as soon as they convert to paying
  • Set your direct deals to deliver exclusively at a specific event

Learn more