Offerwall special promotion

Offerwall special promotions are a proven way to increase engagement, retention, and overall revenue for app developers. You can set an ironSource offerwall promotion from 1.5x to 10x the standard rewards offered to your users, for a limited time period.

What it looks like

Your special promotion offerwall will look something like this:

Benefits of running a special promotion

By offering increased value rewards, you give your users additional incentives to engage with the offerwall and complete offerwall tasks. This in turn improves user engagement and offer completion rates, leading to higher ad revenue and growth in IAP (since users get a taste of in-game boosts). 

In addition, when you let your account manager know that you’re planning a special promotion, this information will be shared with offerwall advertisers to encourage them to bid higher for your traffic. 

How to set up a special promotion

You can set up a special promotion on your offerwall in a matter of minutes. Here’s how:

  1. Go to your ad units and placements, then select Offerwall 
  2. Click on Activate special promotion 

    Activate special promotion

    3. Select the reward multiplier (1.5-10x)

    4. Set the start date, time and duration

    Activate special promotion

    We recommend scheduling your multi credit promotions to coincide with the holidays in the USA.

    2022 special promotions

    Each month, ironSource organizes cross-network special promotions, so both publishers and advertiser partners can enjoy maximum impact. Most of the special promotions are scheduled around U.S. holidays, which bring increased traffic from school and work breaks.

    January 1-3 – New Year

    January 15-17 – Mid-winter weekend

    February 12-14 – Valentine’s Day

    February 26-March 1 – Welcome Spring

    March 16-19 – St. Patrick’s Day

    March 24-27 – Spring weekend

    April 1-3 – April Fools’ Weekend

    April 15-18 – Easter weekend

    May 6-8 – Mid-spring weekend

    May 27-30 – Memorial Day weekend

    June 3-5 – Summertime weekend

    June 19-21 – Longest day of the year

    July 2-5 – Independence Day weekend

    July 29-August 1 – Mid-summer weekend

    August 12-14 – Mid-August boost

    September 3-6 – Labor Day weekend

    September 22-25 – Start of autumn weekend

    October 8-11 – Columbus Day/Indigenous Peoples Day

    October 28-31 – Halloween

    November 11-13 – Mid-autumn weekend

    November 25-29 – Black Friday & Cyber Monday

    December 9-11 – Start of winter special

    December 23-27 – Christmas