Offerwall special promotion

Offerwall special promotions are a proven way to increase engagement, retention, and overall revenue for app developers. You can set an ironSource offerwall promotion from 1.5x to 10x the standard rewards offered to your users, for a limited time period.

What it looks like

Your special promotion offerwall will look something like this:

Benefits of running a special promotion

By offering increased value rewards, you give your users additional incentives to engage with the offerwall and complete offerwall tasks. This in turn improves user engagement and offer completion rates, leading to higher ad revenue and growth in IAP (since users get a taste of in-game boosts). 

In addition, when you let your account manager know that you’re planning a special promotion, this information will be shared with offerwall advertisers to encourage them to bid higher for your traffic. 

How to set up a special promotion

You can set up a special promotion on your offerwall in a matter of minutes. Here’s how:

  1. Go to your ad units and placements, then select Offerwall 
  2. Click on Activate special promotion 

    Activate special promotion

    3. Select the reward multiplier (1.5-10x)

    4. Set the start date, time and duration

    Activate special promotion

    We recommend scheduling your multi credit promotions to coincide with the holidays in the USA.

    2024 special promotions

    Dates Special promotion Region
    December 30 – January 2 New Year’s All
    January 6 – 8 Coming of Age Japan
    January 13 – 15 Martin Luther King Day US
    January 26 – 28 Mid-Winter Booster All
    February 9 – 11 Seollal (Lunar New Year) Korea
    February 10 – 14 Superbowl Weekend (US only) + Valentine’s Day All
    February 19 – 20 President’s Day US
    March 1 -3 Independence Movement Day Korea
    March 15 – 17 St. Patrick’s Day All
    March 29 – April 2 Easter Weekend All
    April 19 -22 Earth Day All
    April 29 – May 5 Golden Week Japan
    May 3 – 5 Children’s Day Korea
    May 10 -12 Mother’s Day All
    May 24 – 27 Memorial Day weekend US
    June 6 -9 Memorial Day Korea
    June 14 -16 Father’s day US
    July 4 -7 Independence Day weekend US
    July 19 – 21 Mid-summer weekend All
    August 9 -11 Summer Booster All
    August 10 – 15 Summer Booster/Obon Japan
    August 30 – September 3 Labor Day weekend US
    September 13 – 18 Chuseok (Thanks Giving) Korea
    September 20 – 22 Start of autumn weekend All
    September 20 – 23 Silver Week Japan
    October 3 – 4 National Foundation Day/Gaecheonjeol Korea
    October 11 – 14 Columbus Day/Indigenous Peoples Day US
    October 31 – November 3 Halloween All
    November 9 – 11 Veterans Day US
    November 28 – December 2 Thanksgiving/Black Friday & Cyber Monday All
    December 24 – 26 Christmas All
    December 30 – January 2 New Years All