Offerwall special promotion
Offerwall special promotions are a proven way to increase engagement, retention, and overall revenue for app developers. You can set an ironSource offerwall promotion from 1.5x to 10x the standard rewards offered to your users, for a limited time period.
What it looks like
Your special promotion offerwall will look something like this:
Benefits of running a special promotion
By offering increased value rewards, you give your users additional incentives to engage with the offerwall and complete offerwall tasks. This in turn improves user engagement and offer completion rates, leading to higher ad revenue and growth in IAP (since users get a taste of in-game boosts).
In addition, when you let your account manager know that you’re planning a special promotion, this information will be shared with offerwall advertisers to encourage them to bid higher for your traffic.
How to set up a special promotion
You can set up a special promotion on your offerwall in a matter of minutes. Here’s how:
- Go to your ad units and placements, then select Offerwall
- Click on Activate special promotion
3. Select the reward multiplier (1.5-10x)
4. Set the start date, time and duration
We recommend scheduling your multi credit promotions to coincide with the holidays in the USA.
2022 special promotions
Each month, ironSource organizes cross-network special promotions, so both publishers and advertiser partners can enjoy maximum impact. Most of the special promotions are scheduled around U.S. holidays, which bring increased traffic from school and work breaks.
January 1-3 – New Year
January 15-17 – Mid-winter weekend
February 12-14 – Valentine’s Day
February 26-March 1 – Welcome Spring
March 16-19 – St. Patrick’s Day
March 24-27 – Spring weekend
April 1-3 – April Fools’ Weekend
April 15-18 – Easter weekend
May 6-8 – Mid-spring weekend
May 27-30 – Memorial Day weekend
June 3-5 – Summertime weekend
June 19-21 – Longest day of the year
July 2-5 – Independence Day weekend
July 29-August 1 – Mid-summer weekend
September 3-6 – Labor Day weekend
September 22-25 – Start of autumn weekend
October 8-11 – Columbus Day/Indigenous Peoples Day
October 28-31 – Halloween
November 12-14 – Mid-autumn weekend
November 25-29 – Black Friday & Cyber Monday
December 10-12 – Start of winter special
December 23-27 – Christmas