Offerwall special promotion
Offerwall special promotions are a proven way to increase engagement, retention, and overall revenue for app developers. You can set an ironSource offerwall promotion from 1.5x to 10x the standard rewards offered to your users, for a limited time period.
What it looks like
Your special promotion offerwall will look something like this:
Benefits of running a special promotion
By offering increased value rewards, you give your users additional incentives to engage with the offerwall and complete offerwall tasks. This in turn improves user engagement and offer completion rates, leading to higher ad revenue and growth in IAP (since users get a taste of in-game boosts).
In addition, when you let your account manager know that you’re planning a special promotion, this information will be shared with offerwall advertisers to encourage them to bid higher for your traffic.
2021 special promotions
Each month, ironSource organizes cross-network special promotions, so both publishers and advertiser partners can enjoy maximum impact. Most of the special promotions are scheduled around U.S. holidays, which bring increased traffic from school and work breaks.
January 1-3 – New Year
January 16-18 – Mid-winter weekend
February 12-14 – Valentine’s Day
March 16-18 – St. Patrick’s Day
April 2-5 – Easter weekend
April 30-May 2 – International Labor Day weekend
May 14-16 – Mid-spring weekend
May 28-31 – Memorial Day weekend
June 19-21 – Longest day of the year
July 2-5 – Independence Day weekend
July 30-August 2 – Mid-summer weekend
August 13-15 – Summertime special
September 3-6 – Labor Day weekend
September 24-26 – Start of autumn weekend
October 8-11 – Columbus Day/Indigenous Peoples’ Day weekend
October 29-31 – Halloween
November 25-29 – Black Friday/Cyber Monday
December 23-27 – Christmas
Learn how to set up an offerwall special promotion.