Offerwall benchmarks
This is the latest breakdown of ironSource offerwall benchmarks by category for the US on Android. Compare these benchmarks with your app’s results to identify growth opportunities, and optimize your performance by implementing the offerwall best practices.
Offerwall benchmarks by category
US Android | March 2021
| Category | Engagement Rate | eCPM | Usage Rate |
| Mid-core | 7% | $980 | 1.5 |
| RPG | 7% | $1,670 | 1.5 |
| Shooter | 5% | $480 | 1.6 |
| Strategy | 8% | $760 | 1.4 |
| Casual | 6% | $300 | 1.4 |
| Arcade | 6% | $270 | 1.2 |
| Puzzle | 3% | $240 | 1.3 |
| Simulation | 10% | $330 | 1.5 |
| Casino | 3% | $380 | 1.5 |
| Sports & Racing | 8% | $340 | 1.6 |