Introducing the tCPA optimizer

The tCPA (target cost per action) optimizer is now available to all advertisers in open beta. It automatically targets high-quality users and scales your user acquisition campaigns with ironSource Network. Simply set an in-app event that you want users to achieve, and the optimizer will automatically acquire users who are most likely to complete it.

Choose any custom event that’s most important to you or choose from preset user actions:

  • In-app purchase
  • Level reached
  • App registration
  • Tutorial complete

You’ve also got visual tCPA optimizer campaign data directly on the Optimizer page, so you can easily decide whether to adjust your goal.

Reach out to your account manager to get started.

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