ironSource US state privacy laws
This article describes what we, at ironSource, offer partners in order to help them comply with the existing and upcoming state privacy laws in the US. This article is for informational purposes only; for legal advice, you should consult with your legal counsel.
ironSource Network
Does ironSource Network support opt-out requests?
ironSource will use personal information about end users designated in our system as “do not sell/share” only as a “service provider”, and for permitted “business purposes” such as fraud prevention and frequency capping. With respect to such end users, we will disable (by default) any external DSPs, SSPs, and other external ad providers, unless such third parties can serve contextual ads without receiving any personal information. We will still send personal information to attribution companies (e.g., Appsflyer, Singular, and Adjust) for the purpose of ensuring that the publisher and ironSource receive payment for ads served to end users, frequency capping, fraud detection and prevention.
SDK version 6.14.0, or newer, exposes an API that allows publishers to communicate an end user specific “do not sell/share” request. Publishers who have implemented this SDK version can choose to restrict data processing for end users located in California, Virginia, Connecticut, Colorado or Utah (based on the device’s IP address) either by selectively applying “do not sell/share” settings and communicating the end user’s choice to ironSource, or by applying a “do not sell/share” restriction to all the relevant end users of an application through the publisher dashboard.
Learn how to use the “do not sell/share” functionality in the SDK
ironSource supports receipt of access and deletion requests
Follow the instructions to submit access and deletion requests to ironSource.
LevelPlay and US state privacy laws
ironSource SDK introduced a client-side API to allow publishers to pass “do not sell/share” requests in California, Virginia, Connecticut, Colorado or Utah to LevelPlay on behalf of their users. ironSource will share “do not sell/share” requests with relevant networks who support the API accordingly.
Below is a list of SDK networks which are currently support the API:
Network | Supported adapter version | ||
iOS | Android | Unity | |
ironSource | 6.14.0 (SDK) | 6.14.0 (SDK) | 6.14.0 (SDK) |
AdMob | 4.3.10 (SDK 6.15.0.1) | 4.3.8 (SDK 6.15.0.1) | 4.3.11 (SDK 6.15.0.1) |
AppLovin | 4.3.9 (SDK 6.14.0) | 4.3.8 (SDK 6.14.0) | 4.3.10 (SDK 6.14.0) |
Chartboost | 4.3.2 (SDK 6.17.0.1) | 4.3.4 (SDK 6.17.0) | 4.3.5 (SDK 6.17.1.1) |
Digital Turbine | 4.3.4 (SDK 6.15.0.1) | 4.3.3 (SDK 6.15.0.1) | 4.3.4 (SDK 6.15.0.1) |
InMobi | 4.3.16 (SDK 7.2.7) | 4.3.16 (SDK 7.2.7) | 4.3.19.0 (SDK 7.2.7) |
Liftoff | 4.3.0 (SDK 7.1.11) | 4.3.0 (SDK 7.1.10) | 4.3.0 (SDK 7.1.11) |
UnityAds | 4.3.0 (SDK 6.15.0) | 4.3.0 (SDK 6.15.0) | 4.3.0 (SDK 6.15.0) |
Vungle | 4.3.2 (SDK 6.17.0.1) | 4.3.2 (SDK 6.17.0) | 4.3.3 (SDK 6.17.1.1) |
Additional “do not sell/share” support
The following networks allow to report “do not sell/share” signals to the network directly, and are not supported as part of the ‘do-not-sell’ API.
iOS | Android | Unity | |
Meta Audience Network | |||
Adapter & SDK Version | 4.3.17 (SDK 6.17.0) | 4.3.18 (SDK 6.17.0) | 4.3.24 (SDK 6.17.0) |
Solution | Set the Limited Data Use flag before initializing LevelPlay. |