Notifications and Rules

A rule is a setting within Notifications that enables you to be informed via email (once daily) about any ads that you deem problematic showing in your app. They’re made up of triggers that you choose (e.g. content rating, title, category etc.). 

Example: If you’ve developed a family-friendly game, you can create rules with triggers that will flag ads based on content rating (Adults only 18+, Mature 17+, Teen). When an ad violates this rule, it’ll be flagged and you’ll be notified via email.

A list of all the creatives that have violated your rules can be found on the Notifications page. Click through to view the creative and essential details so you can report them to the relevant networks. 

Create a rule

To create a rule, access the Notifications page on the Ad Quality menu and click on Manage rules in the top right hand corner of the page.

Then, click Create rule in the top right corner of the Manage rules page.

In the General section:

  1. Input what you want to call the rule 
  2. Select which apps the rule will apply to. By default, all apps are selected
  3. Choose the severity of the rule. By default medium is selected by default (mandatory) 
  4. Add the email addresses that will be notified once an ad has violated your rule

Continue to the Trigger section and click Add trigger.

Select from any of the following triggers types:

  • Title
  • Developer 
  • Android package name
  • iOS App Store ID
  • Website
  • US content rating (App Store)
  • US content rating (Google Play)

Then, choose the networks that you want this trigger to apply to and set the impression threshold. By default, all networks are selected and the impressions threshold per network is set at 10. 

You can add more triggers for the same rule by clicking on the Add Trigger button again.

To view and edit any of the rules you’ve created, go to the Manage rules page via the steps outlined above.


On the Notifications page, you’ll see an overview list of the ads that violated the rules you set. The list is sorted by the date range or by the impression range you set and is updated every day at 03:00 UTC.

You can filter the overview list by date range and the following: 

  • Read / Unread
  • Alert names
  • Ad source
  • Categories
  • Severity
  • Impressions
  • Platform
  • Ad unit 

To export your notifications list as a CSV, click on Export CSV at the top of the page. The file will contain all the information available on the Notifications page, according to the filters and date range you selected.

Click on a row to get more information about the ad that violated a rule. To see all the creatives used by the advertiser, click Review all creatives.

All the creatives will be displayed as a list, together with in-depth metrics. If you see a problematic creative, you can report it to the ad source directly from the platform.   

Learn more about how to report a creative to an ad source here.