Ad Quality glossary

Note: To give you a more accurate representation of your users’ experience, Ad Quality does not use filters to collate click metrics. This may result in a slight difference in the data you see from Ad Quality and data reports from other ad source platforms.

Term/Metric  Description
CTR A ratio showing how often the people who saw your ad clicked on it (Calculated as clicks/impressions)
Quality clicks Where the user didn’t return to the app within 5 secs of clicking on an ad
QCTR The ratio of qualified clicks to impressions 
Bounce rate Ratio of users that returned to the app within 5 seconds of clicking the ad. Calculated as the ratio of qclicks to clicks
Ad duration Time that the users watched the ad before closing it
Auto clicks Number of clicks that were detected without the user touching the screen
Proximity clicks Where the user clicked on the corner of the screen and a click-through was recorded instead
Early clicks Number of clicks that were recorded within the first second of seeing a creative