Analysis

The Ad Quality Analysis page helps you easily monitor the impact ads are having on your app and user experience. You can quickly visualize key metrics like churn per advertiser and drill down to see if a creative should be reported to the ad source. A complete list of supported ad sources can be found here.

⚡ Before you start Make sure you’ve integrated the Ad Quality SDK into your app. Follow these guides on how to set up the SDK for iOS, Android, and Unity3D.

Navigate to the Analysis page

The Analysis page is accessible from the left side menu under Monetize, then Ad Quality.

Monitor KPIs

By default, the Analysis page displays a graph of the churned users D7 per advertiser so you can instantly see which advertisers are supplying the most problematic creatives.

Note: The Analysis page includes data for full-screen creatives only.

The following metrics are also available:

Impressions
Clicks
QCTR
Churn users D1/D3/D7/D14
Churn rate D1/D3/D7/D14
Churn yield D1/D3/D7/D14

Visit the Ad Quality Glossary to see how these metrics are calculated.

These are the additional break by options:

Developer
Apps
Ad sources
Countries
Category
Platform
Ad unit
Creative type
Content rating

Apply filters to help focus on the data you want to investigate by clicking Add Filter at the top of the page.

The filters and breakdowns you selected will also be applied to the table at the bottom of the page. In addition, when you navigate to the Creatives page, the same filters will be applied.

Display options

Choose from 3 different data display options: stacked, bars, and lines (default).

In-graph insights

Once you’ve selected your display options, hover over a particular point in the graph to get more detailed insights.

In-depth reporting

Scroll down to see a table with more granular data based on the filters and breakdowns you selected, including:

Impressions
Clicks
Revenue
CTR
QCTR
Bounce rate
Ad escape rate
Churn rate D1
Churn rate D3
Churn rate D7
Churn rate D14
QClicks
Hasty clicks
Proximity clicks
Auto clicks
Early clicks
Ad duration
Ad closed
Completed views

You can choose which metrics you want to see by clicking the column picker icon in the top right corner of the table.

Then, check the metrics you want to see and rearrange the order you want them to appear in the table. Click Save view, and your table will update. Your settings will be saved for your next session.

If you find a potentially problematic creative in the table, navigate to the Creatives page to view the creative and send a report to the relevant ad sources. Learn more