Ad Quality best practices
Ad Quality enables you to optimize your user experience and preserve brand integrity
by detecting and monitoring unwanted content. Best practices for Ad Quality are broken down into 3 main objectives:
- Content compliance – Set, monitor, and track ad content rules
- UX – Ensure ads don’t harm retention or user experience
- Challenging your blocklist – Unblock advertisers while monitoring revenue and churn
Ensure content compliance
Follow these best practices to prevent inappropriate creatives from showing in your app.
- Create the following rules as a base on the Manage rules page:
| Rule name | Triggers |
| Content Rating (Urgent) | Content Rating: Adults only 18+, Mature 17+, Teen |
| Content Rating (Minor) | Content rating: 9+, 10+ |
| Financial (trading/crypto) |
Title: Dogecoin, Ripple, Ethereum, Trading, Bitcoin, Crypto Website: Crypto, Bitcoin |
| Adult (Sex/porn/nudity) |
Title: Sex, Love Website: Sex, Porn |
| Alcohol | Title: Wine, Alcohol, Booze |
| Cash apps | Title: Cash, Auction |
| Dating |
Title: Date, Dating Category: Dating |
| Gambling |
Title: Casino, Slots, Betting, Sportsbook, Roulette, Blackjack, Lottery, Poker, Bingo Category: Casino |
| Drugs | Title: Cannabis, Weed, Drugs |
| Violence | Title: Conquest, Smash, Destruction, Defence, Army, Dead, Horror, Gangster, Survival, Squad, Death, Hunting, Prison, Bullet, Mayhem, Conflict, Dungeon, Knife, Vampire, Zombie, Sniper, Mafia, Battle |
| Scam | Title: Keto, Ketogenic |
2. On a daily basis, check the trends graph on the Notifications page for spikes. If you see a significant rise in violations, investigate what’s causing it, and reach out to networks to discuss how to minimize the violations.
Ensure a positive user experience
Creatives with bad UX patterns can harm your user experience, ultimately causing a rise in user complaints and churn. To help improve retention and protect your user experience, follow these best practices:
- Every week, go to the Creatives and Analysis pages and filter creatives by bad UX patterns. Then break down the data to see which advertiser or developer is supplying the ads and prevent them from reshowing.
- If a user reports that they saw a problematic ad in your app, use the User Journey page to find the creative and report it to the relevant ad source.
Challenge your block list
Ad Quality is the perfect tool to safely test unblocking advertisers from your block list to access untapped revenue opportunities.
Unblock 1 advertiser at a time from your blocklist and allow them to run ads in your app for a minimum period of 14 days. Then use the Analysis page to monitor changes in revenue and churn rate. If the churn rate is stable, keep that advertiser off your blocklist.
General best practice
Upgrade to the latest Ad Quality SDK version to ensure accurate reporting.