How to use capping and pacing

Capping and pacing settings give you more control over your user experience while finding the right balance between ads, retention, and revenue. Capping limits the number of ads you serve and pacing limits the time interval between ads.

LevelPlay gives you the ability to set your app’s capping and pacing by ad unit, ad placement, or both. When you use both, the more restrictive settings will be applied.

By ad unit: This enables you to control the number of rewarded video, interstitial, and banner ads delivered over a user’s entire session.a user’s entire session. For example, you could test capping interstitials at 2 times per 24 hours to see if it helps your retention rate.

By placement: This helps you ensure you’re serving the optimal number of ads at each location in your app. For example, if you define a placement at app launch and apply capping settings, you can ensure that a user who opens your app several times won’t always see an ad at app launch, which creates a better user experience.

Placement level setup

Once you’ve added one or more placements, you can set up placement-level capping and pacing.

  1. Log in to ironSource
  2. Go to the Ad Units and Placements page
  3. Select the app and ad unit you’d like to apply settings to
  4. Click the edit button

ironsource-platform-capping-pacing

  1. Set the capping to your desired number of impressions per day or hour

ironsource-platform-capping-detail

  1. Set the pacing to your desired frequency 

ironsource-platform-pacing-details

Ad unit level setup

Important!

Ad unit level capping & pacing is available with SDK 7.1.14

  1. Log in to ironSource
  2. Go to the Ad Units and Placements page
  3. Select the app and ad unit you’d like to apply settings to
  4. Click Edit

  1. Add your capping and pacing settings

Note: Capping and pacing ads in your app might reduce your revenue.