How to use the Campaign Management pages

    After setting your user acquisition campaign live, you can use the two campaign management pages in the ironSource Ads platform to manage it.

    The MMP Campaign Management page gives you a detailed view of your campaign’s performance. Your mobile measurement partner (MMP) provides the data on the page.

    Use the SKAdNetwork page to review all of the campaign data for iOS campaigns reported by your attribution provider. This page only displays data for your campaigns on iOS devices, as reported by Apple’s attribution solution. The SKADNetwork page shows the same data as the MMP campaigns management page.

    Update your bids

    Select the edit pencil icon to adjust your bids. You can also adjust bids with the CSV bid manager or the Bidding API. Set bids with up to 3 decimal digits of precision.

    If you’re using the ROAS optimizer to run an optimized campaign, the campaign management page lists it as Optimized. To view your average payout per install, hover over the tooltip. 

    Note: During your ROAS campaign’s training period, the optimizer uses the static CPI bids you set up when creating your campaign. You can always change these bids using the CSV Bid Manager.

    If you don’t set bids by country, the campaign runs on the default bid you set in the New Campaign Generator.

    Campaign delivery

    Use the toggle next to a campaign to change that campaign’s delivery. Toggle ON to set an inactive campaign live. Toggle OFF to make a live campaign inactive.

    Use the arrow next to the delivery toggle to review the campaign’s creatives. The creatives data includes moderation approval and performance for each campaign metric at the top.

    Toggle functionality on Campaign Management page

    You can also review how your creatives look on phone and tablet by clicking the ▶ icon.

    Campaign filtering

    Click the funnel icon in the top left to filter campaigns by name, ID, title, status, operating system, and bid type.

    Edit columns

    Customize the metrics you see on your Campaign Management page using the filter icon in the top right.

    Choose from more than 25 metrics (listed below) and drag and drop them in the order you want them to appear. Revenue Metrics and Retention Metrics can also be displayed by cohort.

    To sort your campaigns in ascending or descending order by one of the metrics, simply click on its name at the top of the table.

    Basic Metrics

    • Creation date
    • Bid Type
    • Bid
    • Daily Budget
    • Total Budget
    • Start Date
    • End Date

    Delivery Metrics

    Basic Metrics

    • Impressions
    • Clicks
    • Installs
    • Completions
    • Spend

    Calculated Metrics

    • CTR
    • CVR
    • IPM
    • eCPM
    • eCPI
    • Growth Potential

    Revenue Metrics

    • Ad revenue
    • IAP Revenue
    • Total Revenue
    • ARPU
    • ROAS
    • Unique Purchasers
    • Purchaser Rate

    Retention Metrics

    Retention

    Filter by date

    Click the calendar icon in the top right to view campaign performance within a date range, or automatically filter by matured cohort.

    Filter by date on the Campaign Management page

    CSV bid manager

    Download CSV: Download data for specific campaigns and filter by date range, country, or title.

    CSV Bid Manager

    Upload CSV: Easily apply changes to multiple campaigns at once. Learn how

    SKAdNetwork page

    On the SKADNetwork page, you’ll see all campaign data as reported by your attribution provider. There you’ll only see the data for your campaigns on iOS devices, as reported by Apple’s attribution solution. The SKADNetwork page shows all the same data as on the MMP campaigns management page.