How to use the Campaign Management pages

After setting your user acquisition campaign live, you can use the two campaign management pages in the ironSource Ads platform to manage it.

The MMP Campaign Management page gives you a detailed view of your campaign’s performance. Your mobile measurement partner (MMP) provides the data on the page.

Use the SKAdNetwork page to review all of the campaign data for iOS campaigns reported by your attribution provider. This page only displays data for your campaigns on iOS devices, as reported by Apple’s attribution solution. The SKADNetwork page shows the same data as the MMP campaigns management page.

Update your bids

Select the edit pencil icon to adjust your bids. You can also adjust bids with the CSV bid manager or the Bidding API. Set bids with up to 3 decimal digits of precision.

If you’re using the ROAS optimizer to run an optimized campaign, the campaign management page lists it as Optimized. To view your average payout per install, hover over the tooltip.

Note: During your ROAS campaign’s training period, the optimizer uses the static CPI bids you set up when creating your campaign. You can always change these bids using the CSV Bid Manager.

If you don’t set bids by country, the campaign runs on the default bid you set in the New Campaign Generator.

Campaign delivery

Use the toggle next to a campaign to change that campaign’s delivery. Toggle ON to set an inactive campaign live. Toggle OFF to make a live campaign inactive.

Use the arrow next to the delivery toggle to review the campaign’s creatives. The creatives data includes moderation approval and performance for each campaign metric at the top.

Toggle functionality on Campaign Management page

You can also review how your creatives look on phone and tablet by clicking the ▶ icon.

Campaign filtering

Click the funnel icon in the top left to filter campaigns by name, ID, title, status, operating system, and bid type.

Edit columns

Customize the metrics you see on your Campaign Management page using the filter icon in the top right.

Choose from more than 25 metrics (listed below) and drag and drop them in the order you want them to appear. Revenue Metrics and Retention Metrics can also be displayed by cohort.

To sort your campaigns in ascending or descending order by one of the metrics, simply click on its name at the top of the table.

Basic Metrics

Creation date
Bid Type
Bid
Daily Budget
Total Budget
Start Date
End Date

Delivery Metrics

Basic Metrics

Impressions
Clicks
Installs
Completions
Spend

Calculated Metrics

CTR
CVR
IPM
eCPM
eCPI
Growth Potential

Revenue Metrics

Ad revenue
IAP Revenue
Total Revenue
ARPU
ROAS
Unique Purchasers
Purchaser Rate

Retention Metrics

Retention

Filter by date

Click the calendar icon in the top right to view campaign performance within a date range, or automatically filter by matured cohort.

Filter by date on the Campaign Management page

CSV bid manager

Download CSV: Download data for specific campaigns and filter by date range, country, or title.

CSV Bid Manager

Upload CSV: Easily apply changes to multiple campaigns at once. Learn how

SKAdNetwork page

On the SKADNetwork page, you’ll see all campaign data as reported by your attribution provider. There you’ll only see the data for your campaigns on iOS devices, as reported by Apple’s attribution solution. The SKADNetwork page shows all the same data as on the MMP campaigns management page.