Android campaign setup

Promote your app on Android devices and drive new users to download it with a user acquisition campaign. Follow these steps to create a new Android campaign for your app.

Inside the ironSource platform, go to the Campaign Management page and click New Campaign.

Step 1: Basic Information

Basic Information

Give your campaign a name and choose the title you want to promote. You can select a title from the drop-down menu or add a new one. Then, schedule your campaign and set your budget.

Note: If you don’t set a budget or schedule your campaign, your campaign will run with an unlimited budget and will launch immediately once approved.

You can change the Basic Information fields aside from title at any time.

Editing the click or impression URLs can affect campaign performance and reporting. It’s best to check with your account manager before making changes to these links post-launch.

Step 2: Measurement 


Add both the click and impression URLs for attribution and reporting purposes. These URLs must be formatted correctly and contain our required macros. If using the default URLs from your mobile measurement partner, all formatting will be correct.

Learn more about the attribution companies ironSource works with here.

Step 3: Cross Promotion

Cross Promotion

To set up a cross promotion campaign, you can either create a new campaign or run cross promotion in an existing one. Contact your account manager for back office support.

When creating a new cross promotion campaign, make sure the Exclude my other titles box is not checked.

If you choose to run cross promotion in your existing campaigns, un-check the Exclude my other titles box. This will enable the campaign to start running on the cross promotion bidder once it’s activated in the platform.

Learn how to set up the cross promotion bidder here.

Step 4: Bid & Countries

Bid & Countries

Choose your bid type, bid amount, and countries where you’d like your campaign delivered. Then set your target bids per country.

Step 5: Creative Sets

Creative Sets

A creative set is the ad the user sees and then clicks. You can create a new creative set or add a creative set you’ve uploaded previously.

To add an existing creative set that is linked to a different title, simply adjust the title in the dropdown menu and select the preferred creative set.

We recommend launching a campaign with no more than 4 creative sets. To learn more, read the creative sets article in the knowledge center.

To launch, click Save and Go Live!.

Note: Your campaign will be under review until your account manager approves the creatives and confirms your measurement URLs.

Get more guidance on creating a campaign for Android in this video tutorial.