Custom app store pages

• Use your best-performing creatives
• Employ the same concept across the creative and the custom app store pages to create a continuous flow for the user
• Having up to 35 custom pages for iOS and 50 pages for Android provides an ideal opportunity to test out multiple options. Consider testing the following custom app store pages strategies: 
  • Game elements like characters or objects
  • Video previews
  • Localized versions per language
  • Show screenshots of the newest, most attractive content from your game
  • In-game events
  • Seasonal events, including Black Friday, Christmas, Easter, Halloween, Valentine’s Day, Mother’s Day, major sporting events, etc.
• Find the elements of your game that drive conversions, and test them as part of the custom app store pages concept. Then, continue creating and testing new custom app store pags to maximize conversions.
• Analyze your custom app store pages’ performance on the creative level, for creatives that are live with custom app store pages. Track the impact on IPM, CVR, eCPM.
• After testing and confirming the custom app store pages performs well, upload the custom app store pages to the matching creatives in all the bundle’s campaigns to improve the overall performance.